Comprehensive performance analysis across Google Ads, Meta Ads, SEO, and internal operations from January 9 through April 9, 2026.
| Month | Spend | Clicks | Impressions | Conversions | CPA | CTR |
|---|---|---|---|---|---|---|
| January (9th-31st) | $7,761 | 2,399 | 42,696 | 475 | $16.34 | 5.62% |
| February | $10,511 | 3,102 | 57,565 | 632 | $16.63 | 5.39% |
| March | $10,670 | 3,279 | 61,440 | 619 | $17.24 | 5.34% |
| April (1st-9th) | $3,186 | 868 | 16,560 | 177 | $18.00 | 5.24% |
| TOTAL | $32,127 | 9,648 | 178,261 | 1,903 | $16.88 | 5.42% |
| Campaign | Type | Status | Spend | Clicks | Conv | CPA | CTR |
|---|---|---|---|---|---|---|---|
| Brand - A | Search | Enabled | $12,830 | 2,211 | 574 | $22.35 | 4.48% |
| General - C | Search | Enabled | $6,895 | 1,416 | 362 | $19.05 | 5.99% |
| Leads-Performance Max || | PMax | Enabled | $6,818 | 3,931 | 747 | $9.13 | 7.32% |
| Brand - A So-Cal | Search | Enabled | $2,765 | 497 | 71 | $38.94 | 4.69% |
| DSA | Search | Enabled | $1,312 | 810 | 101 | $12.99 | 3.10% |
| Leads-PMax | SoCal | PMax | Enabled | $950 | 441 | 25 | $38.00 | 5.81% |
| Services - B | Search | Enabled | $373 | 198 | 16 | $23.34 | 5.21% |
| Competitors | Search | Enabled | $183 | 144 | 7 | $26.14 | 4.16% |
| TOTAL (8 Active) | $32,127 | 9,648 | 1,903 | $16.88 | 5.42% |
| Search Term | Spend | Clicks | Conv | CPA |
|---|---|---|---|---|
| traffic management | $834 | 265 | 49 | $17.02 |
| traffic management inc | $770 | 556 | 90 | $8.56 |
| tmi traffic control | $359 | 147 | 24 | $14.96 |
| traffic management inc (brand) | $227 | 90 | 16 | $14.20 |
| traffic management llc | $202 | 122 | 13 | $15.53 |
| traffic control | $154 | 31 | 9 | $17.09 |
| traffic management incorporated | $132 | 35 | 8 | $16.55 |
| traffic control companies near me | $86 | 10 | 6 | $14.38 |
| tmi traffic management | $94 | 35 | 2 | $47.00 |
| traffic control (So-Cal) | $87 | 16 | 2 | $43.46 |
8,441 clicks | 1,860 conversions | $30,443 spend
CPA: $16.37 | CTR: 4.97%
Mobile dominates — 97.7% of all conversions
1,200 clicks | 42 conversions | $1,683 spend
CPA: $40.07 | CTR: 13.86%
Higher CTR but 2.4x worse CPA than mobile
7 clicks | 0 conversions | $0.82 spend
Negligible volume — effectively zero tablet traffic
| State | Spend | Clicks | Conv | CPA | Conv Rate |
|---|---|---|---|---|---|
| California | $9,184 | 2,982 | 398 | $23.08 | 13.3% |
| Ohio | $3,273 | 718 | 224 | $14.61 | 31.2% |
| Tennessee | $2,471 | 405 | 113 | $21.87 | 27.9% |
| Michigan | $2,100 | 531 | 132 | $15.91 | 24.9% |
| Colorado | $1,865 | 369 | 117 | $15.94 | 31.7% |
| North Carolina | $1,629 | 409 | 117 | $13.92 | 28.6% |
| Utah | $1,303 | 336 | 50 | $26.05 | 14.9% |
| Kentucky (9073451) | $1,114 | 463 | 66 | $16.88 | 14.3% |
| Maryland | $1,071 | 300 | 85 | $12.60 | 28.3% |
| New Hampshire | $968 | 197 | 31 | $31.24 | 15.7% |
| Florida | $855 | 349 | 75 | $11.39 | 21.5% |
648 conversions (34% of total) in just 3 hours. CPAs range $15-17. This is the money window.
1,242 conversions (65%) in the 6-hour core block. Business-hours traffic converts at nearly double the off-hours rate.
106 conversions (5.6%) with higher CPAs ($20-35). Late night traffic is largely wasted.
| Month | Spend | Clicks | Impressions | Leads | CPL | Reach |
|---|---|---|---|---|---|---|
| January (9th-31st) | $4,738 | 14,969 | 521,802 | 844 | $5.61 | 197,478 |
| February | $5,871 | 16,153 | 558,054 | 963 | $6.10 | 208,981 |
| March | $5,866 | 19,377 | 563,380 | 817 | $7.18 | 251,561 |
| April (1st-9th) | $1,517 | 8,547 | 252,773 | 4 | $379.20 | 160,871 |
| TOTAL | $17,992 | 59,046 | 1,896,009 | 2,628 | $6.85 | 818K+ |
April 1-9 shows only 4 leads at $379 CPL — a catastrophic drop from the Jan-Mar average of ~29 leads/day. This coincides with new "Traffic [AI Form]" campaigns being created Apr 7-8 and the older lead campaigns potentially being restructured. The V2 account campaigns (Grand Rapids V2) appear to be the only one reporting in this period — the new AI Form campaigns may not have lead tracking properly configured yet.
Lead Campaigns (OUTCOME_LEADS): Pittsburgh V6, Lexington V2, Columbus V2, York V9, Grand Rapids V2, Fort Wayne IN, Staunton VA, York PA, Pittsburgh PA
Traffic Campaigns (OUTCOME_TRAFFIC): NEW — Pittsburgh, York, Shippenvile, Columbus, Grand Rapids, Lexington [AI Form] — all created Apr 7-8
Rental Sales: Open Audience + Split Audience (traffic objective)
The TMI V3 Meta account had $0 spend in the entire 3-month period. All Meta activity is running through the V2 account (act_557226825202161).
| Keyword | Position | Monthly Volume | Traffic % | URL |
|---|---|---|---|---|
| traffic management inc | 1 | 3,600 | 36.91% | Homepage |
| traffic management incorporated | 1 | 1,000 | 10.25% | Homepage |
| traffic control traffic control | 5 | 8,100 | 3.11% | Homepage |
| traffic control | 2 | 5,400 | 3.03% | Homepage |
| tmi traffic control | 1 | 320 | 3.28% | Homepage |
| traffic management company | 1 | 260 | 2.66% | Homepage |
| traffic management llc | 1 | 210 | 2.15% | Homepage |
| traffic management careers | 1 | 170 | 1.74% | /careers |
| traffic control jobs | 2 | 1,900 | 1.57% | /careers |
| tmi | 8 | 18,100 | 1.15% | Homepage |
| traffic control companies | 2 | 1,900 | 1.06% | Homepage |
| traffic control services | 4 | 1,900 | 0.73% | Homepage |
| detroit traffic | 9 | 2,400 | 0.73% | /locations/great-lakes/detroit |
| traffic management | 1 | 1,900 | 0.62% | Homepage |
| traffic control jobs near me | 2 | 590 | 0.61% | /careers |
TMI holds Position #1 for all branded terms and core generic terms like "traffic management company." The /careers page is pulling strong organic traffic from job-related searches. The homepage ranks in the top 2 for virtually all relevant industry terms.
"traffic control" (Pos 2, 5,400/mo) and "traffic control companies" (Pos 2, 1,900/mo) could be pushed to Position 1 with targeted content. Location pages like /detroit rank for city-specific terms — more location pages would capture regional traffic.
| Task | Status | Manager | Last Updated |
|---|---|---|---|
| Create TMI Deck | NEW | Bryan / Anthony | Apr 7 |
| Optimize Notion | Done (QA) | Anthony | Apr 3 |
| Fix GHL/TMI mapping — pre-qualification true/false/not-a-recruit | Done | David | Apr 3 |
| Add 15-minute slots + breaks for Voice AI Agent scheduling | Done | David | Apr 3 |
| Set up Zapier for TikTok Ads (waiting on Bryan + TMI team) | HELD UP | David | Apr 3 |
| Check on TMI agent bots updates in HubSpot | NEW | — | Mar 31 |
| Look into "emails@tmisend.com" issue and fix | Done | Emely | Mar 25 |
| Fix tmisend.com email lacking SPF record | Done | David | Mar 22 |
Leads-Performance Max || delivers 747 conversions at $9.13 CPA — nearly half the cost of Brand campaigns. It's the highest-volume, lowest-CPA campaign. Continue scaling PMax budget.
2,628 leads at $6.85 CPL across Jan-Mar is extraordinary. That's roughly 29 leads per day at under $7 each. The location-specific campaigns (Pittsburgh, Lexington, Columbus, York, Grand Rapids) are proven winners.
April 1-9 shows only 4 leads — a 99.5% drop from the Jan-Mar daily average. New "AI Form" traffic campaigns were created Apr 7-8. Check: (1) Are the old lead campaigns paused? (2) Is lead tracking working on the new AI Form campaigns? (3) Were leads flowing through a different tracking path?
Brand - A So-Cal ($38.94 CPA) and PMax SoCal ($38.00 CPA) are running at nearly double the national campaigns. California is also the top-spend state on Google at $9,184. Consider tightening SoCal geo targeting or reallocating budget to proven states.
Saturday + Sunday combine for just 183 conversions (9.6%) but consume $4,583 (14.3% of spend). CPA on weekends is ~35% higher. Consider dayparting reductions on Sat/Sun.
North Carolina ($13.92 CPA), Florida ($11.39 CPA), Maryland ($12.60 CPA), Ohio ($14.61 CPA), and Colorado ($15.94 CPA) all outperform the $16.88 average. These are your efficiency markets.